Hudson's Bay

Project

Agency: TBWA\NEBOKO
Role: Creative Concept

Description

Insight: Hudson's Bay is opening up 10 immense department stores. How can we get the right employees for this ambitious project? 
Idea: Projecting the people who they are looking for. The audio is created by sounds snippets of the city. 

Results

• A social recruitment campaign called
  Join the Heartbeat.

• A video with projections in the empty mega stores with people we photographed in the street.

• The track in the video was shot with real sounds recorded from the city.

• Instagram influencers were used to spread the message.

• Over 5k applications!