Missed The Boat Party

Project

Agency: SIDLEE
Role: Concept & Art-Direction

Description

Insight: People with old travel guides will show up on the wrong day
Idea: Find a way to reach disappointed tourists that show up 3 days too late for the Dutch holiday Queen's Day due to an outdated travel guide.    

Results

• An authentic Dutch Queen's Day boat experience with the 'Missed The Boat' party, organised especially and exclusively for tourists that showed up too late.

• A tremendous amount of media reaching over 2.5 million people with a limited budget of just 1500 euro.

• RTL News, Telegraaf, NOS News, Radio 1, Radio 2,Radio 3, Little Black Book, AT5, PowNews